Hi! I’m Haein, a Korean-American Social-First Art Director based in Salzburg, Austria. I build visual stories that feel human, real, and strategically aligned.
Growing up as a third-culture kid, I learned to find connection in the spaces between cultures. This background shaped how I see the world: with an openness that seeks beauty in our differences and a curiosity for what makes us human.
I bring this perspective to my work, helping brands find their "visual soul" and express it through storytelling that feels honest, unfiltered, and deeply resonant.
After 8 years of working on campaigns from both the brand and agency world, I've learned that at the end of the day, everyone has a story to tell—no matter how big or small a brand is.
For me, it's about presenting that story through relatable, everyday moments that make someone feel seen. It’s about taking a brand's core DNA and turning it into something that feels human and easy to talk to. My goal is to help brands find their voice and ultimately show up as their true selves.
How we can work together:
- Creative Direction & Art Direction
- Social-First Content Strategy & Concepting
- Content Production (Lo-fi to 360° Production)
- Brand Consultation
Let’s Connect
If you're around Salzburg, I'm always down for a coffee and a chat. Say hi via hello@haein-kim.com or find me on IG @haeineken.
Client Experience*
*Projects made though my previous employer, LOOP Agentur.
hello@haein-kim.com
Photo credit: Anna Reinhartz